Hello Freedom Seekers!
On the docket for today:
Platforms Don’t Care Who You Are
Live Deal: Compliance-Centric EdTech
Ruh, Roh
Apologies if I am beating a dead horse, but I find these examples to be great reminders for myself on why my criteria are what they are. For those of you that are Chris Koerner fans, you are probably already aware of this, but if you aren’t, here is the beginning of his newsletter this past week:
I had a rough week.
I posted a YouTube video that exploded. It’s on exactly how I make ~$35k/month on Facebook. Very tactical.
A few hours later, Meta banned my Facebook page.
Copyright infringement. Which is false.
That page was a big chunk of my income and a huge data source for my ads. Gone overnight.
Chris Koerner is a wildly smart, scrappy & successful entrepreneur with meaningful presence on all platforms…said differently, this guy knows what he’s doing and he STILL got the boot on Facebook. This is a great reminder that you need to be conscious of the platform concentration that you have for your existing business or a potential target. If your entire business is on Amazon, all of your leads come from Instagram or Google, etc. you first and foremost just need to recognize that and then begin to plan for how you can i) diversify out that concentration and ii) more directly own your leads / channel (e.g., email newsletter, SMS list).
Deal Teardown:
Contrary to what I said last week, I am now making it a goal to find 1 high quality deal every single week for this audience. I think there is too much noise in the space about folks complaining about low quality deal flow, not enough good deals, etc. The real problem? You either don’t know where to look, you’re not getting creative enough, and/or you’re not willing to put in the work. Nobody that is executing on each of those three is complaining. So today, I present to you a Construction Safety & Compliance Services Business
💰 Asking Price: N/A - Testing Market
💼 EBITDA: $326,371
📊 Revenue: $1,219,052
📅 Established: N/A
📍Location: New York
📌 TL;DR: Construction safety training and engineering services in the NYC metro area…think OSHA certification courses, on-site safety supervision, engineering plans, regulatory filings, and compliance consulting. They run both in-person and online, creating a hybrid revenue model that most pure training businesses don't have.